Five Amazing Ways Your Business Can Give Something Back
Social responsibility benefits businesses of any shape or size, but, when you’re a small business, it’s more important than ever that you have the support of your local community. After all, it’s their purchases that are going to keep your company afloat. Giving something back now and then is a great way to attract new customers and employees, build better relationships with your current ones, and make yourself happier and healthier in the process. With that in mind, here are a few amazing ways your small business could give something back today.
Promote Other Local Businesses
One of the easiest and most effective ways to give back to your local community is by supporting other local businesses in your area. You can do this by buying from their stores, leaving positive reviews on their social media accounts and website, and even by linking to their pages on your own. You could also keep their flyers, business cards, and leaflets on your store counter or in the window. By working together, you should both attract more customers in time.
Be More Eco-Friendly
Whether you want to admit it or not, your company probably uses a lot more electricity, gas, and resources that it really needs. To help protect your environment, and cut down your utility bills, you should find ways to be a little more eco-friendly. For example, you could switch to energy efficient lights and equipment, go paperless, and invest in insulation for your office. You could even grow a vegetable garden and donate the food you grow to local homeless shelters.
Sponsor A Particular Cause
There are lots of different charities and causes that you could support, so consider those in your local area and find ways to help. For example, you could pay for a new kit for the local football team or host a fundraiser for a local lab to buy new microplates, bunsen burners, and other equipment. You could auction off some of your products to buy toys for a children’s charity or swap them for canned goods for a food drive. If you’re stuck for ideas, ask your employees.
Use A Collection Jar
Unfortunately, as a business owner, you may not have the time to organise or take part in a huge event like those listed above. However, that doesn’t mean that you can’t help out. Instead, you could place a collection jar on your store counter and ask employees and customers for donations to whatever charity you choose. This requires little to no work at all. Alternatively, you could donate a percentage of the profits you make to your chosen cause.
Encourage Employees To Volunteer
If none of these sounds quite right for your company, then you could take inspiration from some of the largest in the world and offer your employees paid time off to volunteer. This will boost your company’s community involvement and also improve employee morale. All you need to do is decide how much time your staff can have off every month, quarter, or year. If you want to get involved yourself, you could volunteer as a group with a few members of staff.
Giving back is good for business and a good thing to do. For this reason, you should invest some time and money in helping out the people and world around you.
This is a collaborative post.