Business is all about the customers that you’re serving. It doesn’t matter what company you have, what you started for, or how you make your profit, you should always be thinking about the customers that you have coming to you. If it were not for them, you wouldn’t be where you are today. Without them, you wouldn’t have profit, exposure, and comfort in the knowledge that your business is growing.
Considering how important customers are to a company, you wouldn’t believe the amount that disrespect, and don’t focus on their customers at all. They might be considering them when developing the products or services, but that is only because money will be on the mind. You have to think about ways that can go the extra mile for your customers to make sure you’re retaining them, and constantly bringing in new ones. So, let’s help you to go the extra mile for your customers.
Think About What They Need
First of all, you need to be able to think about what they need in order to go the extra mile for them. It’s the little things that can make a difference. Let’s start with your products first and how they see them. If you have your own shop, you need to focus on using things such as rope handle carrier bags so that they’re more sturdy or employing shoppers to go around and help any elderly customers that you might have.
There we have just listed two very simple things that you might not have considered before. How many times have you walked out of a shop with a rubbish plastic bag that has split? The rope handle can solve any potential of that happening for your customers. Or think about how many times you’ve seen an elderly lady or gentleman walking around the shop struggling to get their items. Word would spread that you’ve got shoppers employed to help, and you’d attract more of the older generation. Think of small things like this that can make a huge difference.
Think About What They Don’t Need
If you aren’t going to think about what they do need, at least think about what they don’t. The main point here is going to be customer service. If you branch out and have multiple stores or multiple employees, this is going to get harder to police. Whilst you might have impeccable levels of customer service, they might not. Hold training days on how you think customers should be treated, and always sure you’re micromanaging the issue to stay on top of it.
How You Can Develop Your Products Or Services Further
You should always be thinking of this. Your end product is never your end product, and there are always ways that you can better them. The best way to figure out how they can be developed is to focus on market research. It will reveal so much about what your customers want, and what they think of your products at the minute. It’s invaluable to a business.
This is a collaborative post.