If you run a blog and want it to grow steadily, it’s worth keeping an eye on your site’s Domain Authority (often shortened to DA). While it’s not a ranking factor used directly by Google, Domain Authority is a useful way to understand how strong your blog appears compared to others in your niche.
For bloggers who want more traffic, better opportunities, or paid work, knowing your blog’s DA can help you make informed decisions about your content and promotion.
What Is Domain Authority?
Domain Authority is a score developed by Moz that predicts how likely a website is to rank in search engines. It’s measured on a scale from 1 to 100, with higher scores indicating a stronger site.
In simple terms, DA looks at things like:
- The quality and number of links pointing to your blog
- How trustworthy those linking sites are
- How established your blog is overall
A new blog will usually start with a low DA, which is completely normal. Over time, as you publish helpful content and earn links naturally, your score can increase.
(This is where you can link to Moz’s explanation of Domain Authority.)
How to Check the DA of Your Blog
Checking your blog’s Domain Authority is straightforward and doesn’t require any technical knowledge.
You can use tools such as:
Most of these tools allow you to enter your blog URL and see your DA instantly. Some offer limited free checks, which is usually enough for bloggers who just want an overview.
It’s also useful to check the DA of similar blogs in your niche. This gives you a realistic idea of where you sit and what’s achievable.
Why Domain Authority Is Important for Bloggers
While DA isn’t everything, it can be genuinely useful for bloggers in several ways.
It Helps You Understand Your Blog’s Position
DA gives you a rough benchmark. If your blog has a similar score to others ranking well for topics you cover, that’s a good sign you’re on the right track. If your DA is much lower, it may explain why your content is struggling to gain traction.
It Matters for Blogging Work and Opportunities
Many brands, agencies, and website owners look at DA when deciding who to work with. If you apply for:
- Sponsored posts
- Guest blogging opportunities
- Paid blogging work
You may be asked for your blog’s DA. Even if it’s not the only factor, it’s often part of the decision-making process.
For bloggers looking to earn from their blog, this makes DA worth paying attention to.
It Encourages Better Blogging Habits
Focusing on improving DA tends to push bloggers towards good long-term practices, such as:
- Publishing useful, original content
- Earning links naturally rather than buying them
- Updating older blog posts
- Avoiding spammy shortcuts
These are the same habits that help a blog last, rather than burn out quickly.
What’s a “Good” Domain Authority for a Blog?
There’s no single “good” DA score. It depends on your niche and how competitive it is.
As a general guide:
- New blogs often sit below DA 10
- Small, established blogs might fall between DA 20–40
- Well-known blogs and media sites often have DA 60+
The most important thing isn’t the number itself, but whether your DA is improving over time.
Things to Remember About Domain Authority
It’s important not to obsess over DA. It’s only one metric, and it’s created by third-party tools, not search engines themselves.
A blog with a lower DA can still:
- Rank well for specific topics
- Earn income
- Build a loyal readership
Use DA as a guide, not a judgement.
Putting Domain Authority Into Context
Checking the Domain Authority of your blog can give you a clearer picture of where you stand and how your site is developing over time. For bloggers who want to grow steadily, attract opportunities, or simply understand their blog better, it’s a helpful metric to keep an eye on.
Focus on creating useful content, building your blog naturally, and letting your authority grow at a sensible pace, the way blogging has always worked best.
Not Created Your Blog Yet?
If you haven’t created your blog yet, now is a good time to start. Building a blog takes time, and things like Domain Authority grow gradually as your site becomes established.
Starting sooner means you can begin publishing helpful content, learning how blogging works in practice, and laying the foundations for long-term growth. Even a simple blog, set up properly, is enough to get going.
If you’d like step-by-step guidance, I’ve put together a straightforward course that shows you how to set up your blog the right way from the start, without unnecessary complexity.
Build & Monetise Your WordPress Blog
