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It’s Not All About You!
This is this going to be a hard pill to swallow for some of you! just kidding, we know that sometimes you just have to think of yourself as a business, or the last thing you’re going to do is make any progress. But sometimes, it’s important to remember that it isn’t all about you.
There are other people who you need to have constantly on your radar, and developing strategies that will either keep them coming to your business or keep them away from it altogether.
But what do you think you’re going to have to be thinking about if it’s not all about you and your business? Well, you could fill a book with the things you have to consider, so, have a read of the fab points we’ve got below, and see if they can help your business.
Your competitors definitely should be seen as deadly to you. One minute your business could be dominating the niche you’re in, the next one of your competitors, or even a new competitor, could dive right in and steal your place.
Of course, it’s good to have a little competition with your business. It will no doubt keep you on your toes, and keep you striving to do better. There are so many ways they can dip ahead of you in terms of profit and desire from the public.
One way is through PPC. Thousands of companies right now are bidding for a spot in the limelight of their customers through PPC. If you don’t give it a go, there’s a good chance your website is missed by so many through PPC.
Researching competitors is definitely essential, especially if you want to know what they’re bidding on in terms of keywords, and how much they’re typically spending on it. This is just one of the ways you can keep your head above the water.
The Most Important Part
The most important part of your business which definitely goes unrecognised is your employees. They’re the ones driving your business forward, or even holding it back in some cases. If you want to focus on them, the main area you should really focus on is their happiness and their progression.
Hold monthly meetings to make sure they are happy, and they feel as though they’re progressing. You wouldn’t believe the information you might be able to find out if you just talk to them, rather than creating a massive manager/employee divide that we seem to see in so many companies.
The Second Most Important Part
The second most important part is definitely your customers, of course! They’re the ones that will be nicely filling your bank account each month if you play your cards right. A lot of it is going to be to do with how you sell yourself, and what you sell.
If you get the mix of marketing and sales right, there’s no reason why you shouldn’t be able to keep your customers coming back for more all of the time.
This is a collaborative post.