Launching a new product can be a very exciting time for your company. Your customers may even be excited for its release as well, but if you want to get the best result out of your launch then you need to market efficiently.
Study your Competition
It’s so important that you study your competition as much as possible. A lot of business marketing classes will teach you about SWOT, which stands for strength, weakness, opportunity and threat. In order to do this, you need to make a list of all the businesses who offer products that are similar to the one you are trying to launch.
You also need to put yourself in your customer’s shoes, so you can find out why they would buy from you over them. Of course, marketing material should also be studied and compared, so that you can perform your threat and strength analysis accordingly. If you want to stay one step ahead of your competition, then why not look into motion graphics video production? This gives you the chance to launch a fantastic explainer video, rather than bombarding your customers with a ton of text.
Targeting
If you want your product to be successful, then you need to launch it while keeping your expenses to a minimum. It really is essential that you focus exclusively on the factors that will make your customers want to buy it. For example, if they are buying something similar from a competitor at the moment but you know that your product offers more customisation or additional features then this is the angle you need to market from. By doing this, you can convince them in the shortest possible time to buy from you, and you can also demonstrate why your product is better.
Unique Value
Your product launch should always focus on a unique value proposition. You should always have a clear understanding of what you have to offer as this will help you to stand apart from your competition. Think about it, what benefits will your customers value the most? What makes your product more efficient? By answering these questions, you can then begin to find out what makes your product so unique. This will then help you to fill a need in the market, which is always easier than filling a “want”.
Testing the Concept
It takes a lot of money to bring a new product to market, and if you rush the launch phase then this will make it even harder for you to make it successful.
Testing is so important because it gives you the chance to smooth out any flaws, and it also helps you to avoid any customer disasters as well. If you want to test your product then employ a research group, or send it out to some of your prospective audience members for free. When you do this, you can utilise their feedback to make your product better and you can also understand the way that your customers see your product as well.
