suefoster.info contains affiliate links marked with an *. If you click one of these links I may earn a small commission at no extra cost to you, thank you! Please see my Disclosure Policy for further information.
When it comes to your business, you are probably looking for some of the different ways that you can attract customers and make sales. After all, a business needs to be able to thrive in terms of profits and continue to grow. Starting the business may have been a huge achievement for you, and gave you the chance to tick something off the bucket list. But at the same time, you now need to continue to grow this business and enable it to consistently be the success that it is today. There is a lot of focus right now on consumers shopping locally and supporting small businesses, which means that a focus on your local community could be a great step to take. Hosting an event in the local area can be the perfect opportunity to boost your brand awareness and enable new customers to start being involved with your business, but how do you create an event? Here are some suggestions to help you get started.
Find the right spot
One of the first things that you need to do is to think about finding the right spot for your business event. Your local area may not have much to offer in terms of big halls or larger buildings where you can host something, so think outside of the box if this is the case. If the weather is good, or it is the time of year where you expect it to remain dry, you could even think about hiring a field and then adding your elements into it that way. A large open space, inside or outside, is a great starting to point to help you add to the event.
Keep it safe and organised
When you are hosting an event the main priority is going to be the health and safety of anybody that comes along, and anyone working at the event. So you will need to ensure that you keep it organised. From using things like a Jersey Barrier for car parking or to keep a separation between different parts of the events, to performing regular risk assessments for things like wires and power operators. It is the small things such as this that make a big difference in how well your event is organised and runs on the day or night.
Advertise as much as you can
The only way people are going to know about your business is if you tell them, so make sure that you do that. Advertise your event as much as possible. The best advice would be to use local press options. Manny communities, towns and villages have their own community magazine and this would be ideal to advertise the upcoming event in. Social media is also a great option to consider. Not only can you use your social media pages, but also there will be community based pages and groups that you could also post in to advertise the upcoming event. It is all about getting the information to the relevant people.
Get other non-competitor businesses involved
The best thing about a local event would be the diversity of it. It might not be as interesting if the whole vent was about your business and company, but add some non-competitor local businesses into the mix and you may be able to find that the event becomes much more popular and appealing for people to attend.
Make it fun as well as business-like
There will be things that you can do to make it an appealing and fun event. Think about adding family focused activities. Maybe something that will occupy children or spare fun and enjoyment in people. An event doesn’t have to be so serious, the more fun and engaged you are with the people that attend, the more likely you are to appeal to them. The event needs to attract in the crowds, and adding entertainment and fun to it could be a great way to do it.
Network as much as possible
Finally, once the event is up and running use this as an opportunity to network as much as possible. Make some connections with local business owners and potential customers and do what you can do to promote your business and help others at the same time. These connections will come in handy for the future, and it may open up opportunities for future events such as this to take place.
Let’s hope that these tips help you when it comes to creating an event for your business.