We all know many, many good businesses that fulfil their functions. Their products help our lives, and thus we have a good working relationship with them in our personal lives. We can usually count the number of ‘great’ businesses on one or two hands. These are the businesses that are given our money no matter what. They are the businesses we actually care about. They are the businesses we may even find tempting to work for.
But what separates a good business from a great business, and vice versa? It can pay to know this when running your own enterprise. Of course, with the advice in this article, we’re going to assume aiming for ‘great’ is your main goal, rather than its lesser yet acceptable alternative:
Catering To An Audience
All businesses have their audience, no matter how humble. A business cannot afford to lose its audience, no matter how humble. The only difference between a business that grows from humility and one that stumbles in growth is one that can cater to its audience. An audience, to a large extent, dictates the reputation and attractiveness of your firm. If your firm does not enjoy good reviews, word-of-mouth marketing and repeat business, you can be sure to lose out on the structural financial and marketing pillars that are the most effective agents of improvement.
Catering to your audience through positive support, listening to feedback and making adjustments to your output or potential product design (within reason) rewarding those people for their diligent support can all have a massive impact. Helping your customers feel relevant and engaged in the life of your firm can be a big contributor to building brand identity.
Caring & Ethical Work
A great business strives to give something back to the community around them, and the people that have allowed them to conduct business thus far through their contributions. This might be through conducting ethical work in their name. For example, planting trees, donating to children’s hospitals or perhaps finding a relevant charitable use for your product or service can help you contribute to society even more than you may have been doing. All of this can help raise your business profile and allow new customers to feel justified in switching to you, but never forget that this most importantly helps establish your business as ethical and a positive force for good. Sometimes it’s not all about the profit.
The Extra Mile
Going ‘the extra mile’ is not simply something you should expect from your employees who desire a promotion. Its breath should imbue the functional capacity of your working goals with life, allowing you to step over the mark and achieve things that you may have otherwise considered impossible as a business thus far. This could mean focusing on high-quality video marketing, arranging regular promotions, and even offering services such as free items or deliveries with each order. It might mean diligently adjusting your policies.
The extra mile is what companies will remember of you.
This is a collaborative post.