If you use social media to share your work, you only get one link in your bio. Yet most people have more than one thing they want visitors to see. A blog, an online shop, a free download, recent posts, or contact details.
This is why bio link pages have become so popular. Instead of constantly changing your bio link, you point people to one page that brings everything together. Where that page lives, though, makes more difference than many people realise.
The Problem with Third-Party Bio Link Tools
Most bio link tools are hosted on someone else’s platform. When people click your link, they are taken away from your website before they ever see it. Your traffic is no longer on your domain, and the experience is shaped by another company’s design, branding, and rules.
Over time, this can work against you. Platforms can change what is included in free plans, add restrictions, or introduce advertising. Your bio link might be convenient, but it is not really yours.
Keeping Your Bio Link on Your Own Site
Hosting your bio link on your own website keeps your site at the centre of your online presence. Visitors stay on your domain, which helps build trust and makes your site feel like the natural home for everything you do.
It also means you are not handing control over to an external service. Your links, your content, and your traffic remain in one place. Instead of sending people elsewhere, you are inviting them in.
Two Ways to Create a Bio Link Page on Your Site
There is more than one way to do this, and the right choice depends on how hands-on you want to be.
One option is to create a bio link page yourself using a normal WordPress page. You can add headings, buttons, and links using the block editor and style it however you like. This approach does not require any plugin at all and gives you complete freedom over the layout. It does take a little more time to set up, but it works well if you want full control and a very simple solution.
The other option is to use a dedicated plugin. This is where tools like SocialWP come in. A plugin allows you to set up a bio link page quickly using ready-made layouts and content blocks. You add your links, publish the page, and it is ready to use. For many people, this is the easiest and fastest way to get started, especially if you do not want to spend time building a page from scratch.
Why a Plugin Can Be the Practical Choice
Using a plugin does not mean giving up ownership. The page still lives on your own domain and your visitors stay on your site. The main benefit is speed and simplicity.
A plugin provides a structured layout designed specifically for bio links, so you do not need to think about spacing, formatting, or how the page will look on different devices. You can update links in one place and keep everything tidy without extra effort.
Keeping Your Website as the Main Hub
Social media platforms change all the time. Features disappear, rules shift, and visibility can drop overnight. Your website is the one place you control.
By hosting your bio link on your own site, whether through a plugin or a simple page you create yourself, you keep your website as the centre of your online presence. It is a small change, but it helps you build something more stable and long-lasting over time.
