Health and fitness are always in demand, but people don’t want to be lectured or made to feel guilty. They want encouragement and practical ideas. Pinterest and Instagram have made fitness blogging more visual, helping creators reach readers through workout graphics, short videos, and before-and-after posts that tell a story.
How Fitness Bloggers Earn an Income
It can start slowly, but most fitness bloggers earn through a few steady routes:
- Affiliate links: recommending equipment, supplements, or workout clothes.
- Digital products: selling printable fitness planners, eBooks, or exercise guides.
- Sponsored content: working with brands that fit their message.
- Ad revenue: from blogs or YouTube channels once traffic grows.
The trick is to share genuine advice and only promote products that you’d actually use yourself.
Starting as a Fitness Blogger
Here’s a straightforward way to get going:
- Pick your niche; it might be home workouts, yoga, strength training, or general wellbeing.
- Write for the person you used to be. If you’ve made progress, share what helped.
- Keep your content clear and consistent. Honest posts beat flashy ones every time.
- Use strong visuals. Pinterest loves simple, well-designed workout graphics.
- Stay patient. A loyal audience builds over time.
Popular Fitness Bloggers to Learn From
A few well-known names worth watching:
- Joe Wicks (The Body Coach): known for home HIIT workouts and easy meal ideas.
- Maddie Lymburner (MadFit): offers clear, upbeat home workout videos.
- Cassey Ho (Blogilates): mixes pilates routines with motivational talk.
- Kayla Itsines: built a community around her fitness programmes and app.
Each started small, sharing what they knew best. They built trust before turning it into a business.
What Makes a Fitness Blogger Stand Out
There’s space for anyone willing to be real. People respond to honesty from someone who admits they struggle to stay motivated or fit a workout into a busy day. Share what you’re learning, not just what you’ve mastered. That’s what makes your content worth following.
Making It Your Own
If you’d like to write about health and fitness yourself, my how to set up a WordPress blog guide will show you exactly how to get started. It’s written for beginners and takes you through the steps without any jargon.
If you’re more interested in having a simple online presence rather than a full blog, take a look at my Health & Fitness Canva website. It works well as a landing page, is easy to edit, quick to brand, and ready to share your story or services.
Becoming a fitness blogger or creator isn’t about perfection; it’s about finding the right setup for you and building from there.
Keeping It Real
Becoming a fitness blogger takes consistency, patience, and care. It’s about helping others find the energy or confidence to take care of themselves. Whether your focus is on movement, nutrition, or mindset, the key is to show that progress is possible for ordinary people, because you’re one of them.
