Instagram has introduced a new feature that lets subscribers add a picture alongside each link in their profile link section. This is a recent addition to the suite of tools available to Meta Verified subscribers on Instagram and Facebook.
The main idea behind the feature is simple: where previously links in your Instagram profile appeared as plain text, verified subscribers can give each link its own image. That means a blog post, product page or external resource can be visually represented when someone taps or views that link, drawing more attention than a line of text alone.
This is not a free Instagram feature for all users. It appears to be tied to the paid Meta Verified subscription, which is currently optional and available in some regions including the UK and elsewhere as Meta continues to expand the rollout.
What Meta Verified Already Includes
Meta Verified is a paid service offered by Meta for Instagram and Facebook users. It includes:
- A verified badge that confirms the account has been authenticated using official identification.
- Additional account protection and impersonation monitoring.
- Access to priority support from Meta.
- Some exclusive features that are tested first on verified accounts, including this new ability to add images to links in your profile.
While Meta Verified’s core purpose is to signal that an account is genuine and to help protect it, the company has also used it as a way to pilot new additions like enhanced profile and link display options.
Who Will Benefit Most from the Image‑in‑Link Feature
This change will be most useful for Instagram users who treat their accounts as part of a professional or promotional presence. That includes:
- Small business owners who sell products online and want a profile that looks polished and engaging.
- Creators and influencers who rely on links to drive traffic to blogs, portfolios or affiliate content.
- Service providers who use Instagram to connect clients with booking pages or resources.
For these groups, a visual cue next to a link can make the difference between someone scrolling past or tapping through to find out more. It brings profiles closer to the look of dedicated landing page tools like Linktree, but it is built directly into Instagram for those willing to pay.
For accounts that use Instagram casually or simply share links now and then, the benefit is much less clear. A plain link still functions and can often be supplemented with image storytelling in grid posts or stories. In practical terms, the link image feature is a quality‑of‑life improvement rather than a game‑changer.
Is Meta Verified Worth Subscribing to Just for This?
Whether this feature alone justifies a monthly Meta Verified subscription depends on how you use Instagram.
If you are:
- Building a brand,
- Relying on link clicks as part of your activity, or
- Wanting every bit of polish you can put into your profile display,
then the ability to attach images to links may be a useful part of the wider value Meta Verified provides.
On the other hand:
- If you are a casual user,
- If your engagement with links is minimal,
- If you can achieve similar presentation using a single link to a well‑designed landing page or link hub,
then it might not be worth the subscription cost just for this feature.
Other tools outside Instagram already let you create a hosted link page where each link can have an image and description. These often come at much lower cost or free, and can be linked from your Instagram bio to achieve a similar result without subscribing.
Final Thoughts
The new image‑enabled links feature is an indication of how Instagram continues to evolve in response to creators and businesses wanting more control over how their profile presents external content. It fits into the broader Meta Verified subscription bundle, which is designed to support accounts that rely on Instagram for professional communication and audience building.
For those users, this small upgrade could make a noticeable difference. But for everyone else, it is likely not enough on its own to make paying for Meta Verified indispensable.
