Want to take your marketing game to the next level? Well, it might be time to open a good book. Because while it’s essential to stay up to date with the latest news, research, and cutting-edge ideas online, sometimes the best information is that which has stood the test of time. And these works have done just that. So, whether you’re a small business owner, marketer, or content creator, these 5 must-read marketing books will help you build leads.
1. This Is Marketing by Seth Godwin
An entrepreneur, best-selling author, public speaker, and lecturer whose blog attracts thousands of users daily, there’s no doubt that Seth Godwin is one of the biggest names in the marketing world. Over the years, Godwin has released many must-have marketing books, but ‘This is Marketing’ is a brilliant culmination of his ideas and an excellent introduction to his work.
This is Marketing: You Can’t Be Seen Until You Learn To See.
In this book, Godwin discusses the death of interruption marketing, the rise of the digital age, and how to create more personalised content that fulfils the needs of your audience. It handles more with broad ideas than specific advice and might not be suitable if you’re just looking to tweak your copy. But, if you ever need some inspiration as to why you do what you do, this is a must-have
2. 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This one may be a relatively short read, but authors Al Ries and Jack Trout compile and condense a lifetime’s worth of experience and wisdom into this volume. And although this book is now decades old, much of the advice or “laws” contained within are still applicable today.
The 22 Immutable Laws Of Marketing.
Topics include managing customer perceptions, market characteristics, decision-making, and even dealing with failure. All of which have been broken down into memorable idioms.
3. Building a Story Brand by Donald Miller
One of the most popular marketing and business books in recent years and an amazon bestseller, there’s a good chance you may have already heard of Building a Story Brand. Now is an excellent time to jump on the hype train if not.
Building a StoryBrand: Clarify Your Message So Customers Will Listen.
In Building a Storybrand, Donald Miller shows readers how to implement powerful storytelling to make their brand’s message simpler and more effective. It also invites readers to look at branding and marketing techniques differently. It argues, for example, that it’s more effective to sell problems than products and that any good marketer should get out of their own way and let the customer be the hero.
4. Everybody Writes by Ann Handley
Another book where the author invites us to see the world of marketing differently is Everybody Writes. In particular, Ann Handley helps the reader reimagine the digital content landscape as a place where all bloggers are publishers, all social media users are marketers, and everyone is a writer. The only problem is that not everyone takes their new job roles seriously.
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content.
Much of the book focuses on helping people improve their writing skills and introducing them to the ropes of content creation. As such, Everybody Writes is an exceptionally brilliant book for newer creators. But those with more experience will likely appreciate this volume as well.
5. Platform: Get Noticed In A Noisy World by Michael Hyatt
The world of content creation is saturated, and getting your voice heard can sometimes seem almost impossible. Thankfully, this fantastic book by Michael Hyatt is a step-by-step guide to cutting through all the digital “noise” out there and reaching your target audience.
Platform: Get Noticed in a Noisy World.
Not only does this book guide you through content creation and social media optimization, but it also takes you behind the scenes of what successful entrepreneurs, celebrities, and creatives are doing to get ahead with the networking game. This book is a must if you want to extend your influence and build a career online.