The bed and breakfast industry is booming, with more and more people wanting to experience the personal touch that comes with staying in a small inn. This can be great news for your business…or it can be disastrous if you’re not careful. So how do you make sure that your B&B stands out from all of the others? By following these five tips, of course!
Get to Know Your Competition
The first step to setting your bed and breakfast apart is to take a good, hard look at the competition. What are other inns in your area doing right? Where could they improve? You can use this information to your advantage by learning from their mistakes and capitalizing on their successes.
For example, maybe you notice that most of the other B&Bs in your town don’t offer any gluten-free options. This could be an excellent opportunity for you to attract guests with special dietary needs by offering a few gluten-free items on your menu. Or, perhaps you notice that your competitors are mostly targeting couples who are looking for a romantic getaway.
You could set your B&B apart by marketing to families with young children by adding playground equipment or offering babysitting services. By taking the time to understand what makes your competition tick, you’ll be in a much better position to set your own business apart.
Find Your Niche
One of the best ways to make sure your B&B stands out is to find a niche and focus on it. For example, maybe you have a passion for history, so you decide to focus on making your inn a destination for history buffs. Or, perhaps you love the outdoors, so you make your B&B a haven for hikers and nature lovers.
Whatever it is that makes your B&B unique, make sure you play it up in your marketing and on your website.
Read: Starting and Running a B and B: A Practical Guide to Setting Up and Managing a Successful Bed and Breakfast Business.
Create a Memorable Experience
Your guests should have a great time when they stay at your B&B, but you also want them to leave with lasting memories. To do this, you need to go above and beyond to give them an experience they won’t soon forget.
For example, maybe you offer a tour of the area led by a local historian. Or, perhaps you host a wine and cheese tasting each evening for your guests. Whatever you do, make sure it’s something that will stick with them long after they’ve checked out.
Stay True to Your Brand
When people think of your B&B, you want them to have a certain image in their minds. This is your brand, and you must stay true to it in everything you do. From the way you decorate your inn to the way you interact with guests, make sure everything is consistent with the image you want to project.
Pay Attention to the Little Things
The details are what make a good experience great. Maybe it’s fresh flowers in each room or homemade cookies waiting for guests when they arrive. Whatever it is, paying attention to the little things will go a long way toward making your B&B stand out. Supplies for your B&B can be found at Nisbets. See their special offer page here.
By following these five tips, you can be sure that your B&B will stand out from the crowd. So go out there and make your mark! Your guests will thank you for it.
