If you’re interested in becoming a fashion influencer, then it’s important to stay ahead of the curve. This will enable you to be the go-to source for information and inspiration for your followers. But with new trends emerging all the time, it can be difficult to keep up. Here are a few tips for staying on top of the latest fashion trends:
Follow the Right People on Social Media
One of the best ways to stay up-to-date on fashion trends is to follow the right people on social media. Professional models and celebrities are always ahead of the curve in fashion, so following them is a great way to get inspired. Plus, they often post photos and videos of their latest looks, so you can see them firsthand.
Another thing to remember is that not all trends are worth following. Just because something is popular on social media doesn’t mean you have to wear it yourself. So be selective about which trends you adopt, and make sure they fit your personal style. By having your niche, you’ll be more recognizable and unique, which is what people are looking for in an influencer.
Read Fashion News
One of the best ways to stay up-to-date on the latest fashion trends is to read fashion news. By reading magazines, blogs, and other online publications, you’ll get a good sense of what’s popular and what’s about to go out of style. This way, you can avoid buying clothes that will be quickly outdated. This will also help you to know what trends to watch out for in the future. Aside from these, you can also sign up for newsletters to receive email updates whenever new content is published.
Moreover, reading fashion news will also keep you updated if your favourite brands are about to release new products. This way, you can save money to buy the latest and greatest fashion items as soon as they come out. You can also look into any pre-ordering processes to ensure that you’re one of the first to get your hands on the new products.
Attend Fashion Weeks
By attending fashion week, you can get a sneak peek at top designers’ latest collections and allow you to meet other fashion-savvy people. If you’re interested in attending a fashion week event in your area, research online to find out when and where it will take place.
You can also travel to overseas fashion shows such as Paris Fashion Week or Milan Fashion Week. These events are a great way to see the latest trends firsthand and get inspired for your own personal style.
However, most top shows are for invited fashion professionals only. The invited list often includes key fashion personalities such as celebrities, fashion bloggers, editors, and models. And some of them are there for work, and not for fun.
As someone starting out in the industry, you can still try to volunteer or get a job at the event to gain some experience and see the show yourself. But aside from these invite-only shows, there are still events that are open to the public, which you can buy tickets for. If you intend to go to these shows, make sure you purchase your tickets in advance and do your research on the schedule.
Keep Your Platform Updated and Relevant
One of the most important things you can do as a future fashion influencer is to keep your platform updated. That means ensuring your blog, social media accounts, and any other online presence are current and up-to-date.
The last thing you want is for people to visit your site and see outdated information or photos. This is crucial in an industry where trends change so quickly. What’s trending now might not be trending in a few months. So it’s important to always be on top of your game.
It’s important to show your followers you’re a relatable fashion model. This will show them that your clothing recommendations and styling tips are achievable. If your style is more on chic fashion, you can post photos of yourself in everyday clothes but with a high-end twist to give them ideas. Or, if your style has a more artsy approach, show your followers photos of you in unique, one-of-a-kind outfits that they can recreate with items they already have in their closets.
However, you wouldn’t want to use selfies or full-body mirror photos on your platforms. This might come across as inauthentic. Instead, use shots that can show your personality and style. That’s why you can hire commercial lifestyle photography services that can fully capture your brand and show off your outfits. This will ensure your platform is updated with high-quality, stylish photos, showing your followers that you mean business.
Success as a fashion influencer is not only about having great taste and style, it’s also about being up-to-date on the latest trends. Doing so can be a challenge, however, with enough effort, you can keep up with the trends and eventually set them yourself.