With so many email marketing options out there, picking the right one can be tough. After trying several providers and comparing what they offer, I’m excited to tell you why MailerLite is the top choice for value and features.
I went on a mission to find the perfect email marketing platform. I tested different providers to see which ones worked best for my campaigns. Among them all, MailerLite came out on top because it had the best mix of value and features.
What makes MailerLite stand out is its range of features. It has a simple editor that lets you make cool emails without much effort. Plus, its automation tools can really transform how you run your campaigns. You can also personalise emails easily, and they’ll look good on phones and computers.
There are plenty of choices out there, but MailerLite gives you a lot without breaking the bank. It’s great for businesses of any size. You get top-notch features that you’d usually only find in more expensive options. This means you can make the most of your investment.
Mailerlite Pricing
To start with, it’s free and doesn’t cost you a penny for 1-500 subscribers, which I think is a pretty good deal.
Mailerlite Plans
Free Plan: Ideal for beginners, the Free plan encompasses essential features, allowing you to send messages to up to 500 subscribers **(Starting September 23, 2025, the free plan will have a subscriber capacity of 500 instead of 1,000.) You can craft campaigns, utilise automation, create a website, and build 10 landing pages.
Growing Business Plan: Starting at just $9 per month, the Growing Business plan equips you with all the necessary tools for online business expansion. This plan facilitates the creation and sending of RSS and AutoResend campaigns, the design of newsletters and landing page templates, the removal of the MailerLite logo from your content, unrestricted generation of websites and landing pages, and more.
Advanced Plan: Tailored for those seeking more intricate features to maintain subscriber engagement and business continuity, the Advanced plan starts from just $18 per month. It encompasses all the features of the Growing plan, alongside unlimited account users, a Custom HTML editor, Facebook integration, an AI writing assistant and more.
Enterprise Plan: Customised to meet your specific requirements, the Enterprise plan is tailored for clients with substantial subscriber databases, starting from 100K and beyond. This option is designed for those necessitating advanced functionalities beyond what the Advanced plan offers. Pricing is determined by the number of active subscribers imported and any extra services desired, such as dedicated support from a Customer Success Manager or a Dedicated IP. For comprehensive details on enterprise alternatives and supplementary services, contact Mailerlite through their contact form.
Drag-And-Drop-Editor
MailerLite’s AI-enhanced drag-and-drop email editor makes it easy to create professional-looking emails without any coding skills. You can choose from a variety of templates or start from scratch, and then add your own text, links and images using the built-in photo editor.
Grow Your List
MailerLite helps grow your list with:
- Landing Pages – MailerLite’s landing pages are a great way to capture leads and promote your products or services. You can choose from a variety of templates or create your own, and then add your own content and images.
- Popups
- Embedded Forms
- Subscriber Management
Other Tools
- Email Automation – MailerLite’s email automation features allow you to send triggered emails based on your subscribers’ behaviour. For example, you can send a welcome email to new subscribers, a birthday email to subscribers who have a birthday, or a cart abandonment email to subscribers who have abandoned their shopping cart.
- RSS Campaigns – RSS campaigns allow you to send emails to your subscribers based on the articles they read on your website.
- Deliver by Timezone
- A/B Split Testing
- Auto Resend
Track your campaigns
By monitoring campaigns, you can find out what works best for your business.
I have to say I’m very impressed and am glad I made the switch from my previous provider.
If you’re looking for an affordable and easy-to-use email marketing platform, MailerLite is a great option. It offers a wide range of features to help you grow your audience and drive sales.
Switching to a new platform might seem tough, but MailerLite makes it easy. The way it’s set up is user-friendly, so even if you’re not a tech whiz, you’ll have no trouble getting started. They also have helpful guides, whether you’re a newbie or a pro.
Start using Mailerlite now for free and get a 30-day trial using their premium features!
