Running a physical business has been your style for many years now. With constant changes to the online world, you are starting to consider moving your brick and mortar business to a digital platform.
There is no reason why you can’t have a combination of both, but you need to have an online presence if you want to compete with the big players in your industry.
Perhaps you’re a career shifter looking for a new way of life for yourself or you have realized that a brick and mortar business isn’t maintainable for you right now. There are so many reasons why you might want to shift your business from physical to online, so consider some of the following ideas.
Offer a Delivery Service
If you aren’t quite ready to go completely online you could start offering a delivery service to your local, loyal customers. Selling products online might not be the only way you can make money.
Let’s say you run a local bakery that specializes in cupcakes for special occasions. You could sell these online and offer a personal delivery service to customers who live locally to you.
You could try using an insurance broker for your business van, so you are covered for your deliveries. Explore this as an option before you transport your business to an exclusively online platform.
Update Your Website
Having a slick and seamless website is extremely important if you want a successful online business. You can do a lot of the web design yourself, but you might want to enlist the help of an expert to make it look even more professional.
Be Consistent on Social Media
Being authentic and consistent on social media is a surefire way to build a huge following online. Choose the best platforms for your particular business whether it’s Instagram, Facebook, Twitter, Pinterest or YouTube. It is better to be consistent on one platform than inconsistent across all of them.
Share Your Skills and Make an Impact
Your skills are valuable information for people who have no idea how to approach particular situations in their lives. Creating an online course around your zone of genius is another way to introduce your business to the online world.
If you don’t want to make cakes anymore, then why not teach other people how to do it? You could sell a digital course that teaches people how to learn a new skill. This could turn into a hugely successful venture for you.
When you have been running a brick and mortar business for so long it can be very difficult to shift your mindset to an alternative way of thinking. The online world is very different from a local business, so you need to take your time with this change.
Transforming your business won’t happen overnight, but you can make small and actionable changes right now. Whether you’re upping your game on social media or overhauling your website, you can turn your physical business into a thriving online company. All you need to do is make small alterations and they will soon lead to big results.