One of the main signs of a successful blog is a large readership. Whether these are loyal followers who read each post or a lot of one-off readers, it doesn’t really matter. What matters, though, is that each of your posts is being seen and read by enough people.
When you do start to hit a high enough readership, you will find that it becomes much easier to get work from your blog. Brands will want to collaborate and advertise with you because they know that any sponsored content will be seen by a lot of people.
So, as you can see, it is really important that you try to keep your blog’s number of followers and readers as high as possible. But what happens if that number starts to dip? This can happen from time to time for seemingly no reason, but it should start to grow naturally before too long. If it doesn’t, though, you might need to put some work in so that you can bring this number up again. Here are a few tips that can help you with that.
Improve Your Content
First of all, it will probably be worth reviewing your content. If your readership does start to drop off, then it could be a sign that the quality of your content has also taken a dive. After all, if your content isn’t that interesting or engaging then no one will want to read it. One of the best ways to know whether or not you are writing some top-quality blog posts is to ask yourself whether you would share them on your personal social media profiles. If not, then they don’t interest you and you don’t want to publicize them, so why would other people want to read them? Make sure your content always offers value and insight to your readers so that they are always interested in what you have to say.
Get Some Professional Help
If you are happy with the quality of your content but are still a little confused as to why not many people are reading it, then it could be a sign that your marketing needs to improve. If your marketing isn’t hitting the mark then people might not know your blog even exists! Don’t worry if you don’t have any experience in this area; you could always get help from a local digital marketing agency. They will be able to come up with a great marketing campaign that will be able to improve awareness about your blog. If you want to give this a go yourself, there are plenty of great how-tos online that can help you brush up your own online marketing skills. Although, using the services of a pro will certainly give you a headstart!
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Start Sharing Links To Social Media
If you don’t already publish links to all your blog posts onto your social media accounts, it is important that you start doing so now. In fact, it’s worth setting up a Facebook page, Twitter, and Instagram just for your blog. Every time you publish a new post, you can link to it on these accounts. As well as growing your social media following, this will also drive more people to your blog.
Brush Up Your Writing Skills
I’ve already mentioned that you will need to make sure that the content in each of your blog posts is to a high standard. But you should also focus on your writing skills as well. There should not be any spelling or grammar errors in the posts. Otherwise, it will look highly unprofessional and this could lose you a lot of readers. So, if you know that your writing skills aren’t really as strong as they should be, you should take a few courses so that you can work on them. It’s also worth putting your blog posts into an online spelling and grammar checker, such as Grammarly before you do publish them. This will flag up any errors that you might have missed.
Optimize Your Site For Mobile
One further point that will help you win a few more readers is to make sure that your site is optimized for mobile. So many people now view the internet on their mobile devices, so if they are unable to view or navigate around your blog then they will quickly click away and look at a different site. In order to keep any mobile web traffic on your site, it’s essential that you sort this out. If you use a site like WordPress or Squarespace to host your blog on, then there should be an option to optimise it. If you have any difficulty doing this, though, you should speak to a web designer. They will be able to sort it out for you very quickly.
Collaborate With Other Bloggers
Once you’ve been blogging for a while, there’s a chance that you will get to know some of the other popular bloggers who write about similar topics as you. Why not collaborate with them on a few posts? This will open both of you up to each other’s fans and followers. Essentially, you’ll be hitting a new group of readers who you can bring to your blog. If you don’t already know any other bloggers, you should think about attending some local blogging events. The majority of cities have these kinds of events regularly.
Finally, you need to be posting to your blog on a regular basis. This needs to be consistent, so if you are publishing new content every day you will need to stick to it. Try to post at the same time each day too, so that your followers get an idea of when to expect a new post. This regular posting can be made easier if you schedule posts. Lots of platforms will give you the chance to do this.
Hopefully, your readership never drops off. If it does, though, now you can fix it with these handy tips!