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Pinterest has recently launched a brand-new board-sharing feature, transforming how we share our favourite Pinterest boards on various social media platforms.

People using the Pinterest app

What is Pinterest Board Sharing?

Pinterest’s new board-sharing feature allows users to share visually compelling videos of their boards on social media platforms like Instagram, YouTube, TikTok, and more. This innovative feature automates the creation of a video from your pins, making it easier than ever to showcase your collections.

Why Use Board Sharing?

This feature is a fantastic tool for promoting your products, services, or ideas. By creating engaging videos from your Pinterest boards, you can reach a wider audience and make your content more appealing across social media channels.

How to Use Pinterest’s Board-Sharing Feature

Let’s dive into a quick tutorial on how to use Pinterest’s new board-sharing feature. It’s straightforward and fun, and it can significantly enhance your social media presence.

Step 1: Open the Pinterest Mobile App

First, open your Pinterest mobile app and navigate to the public board you want to share. Public boards are those that anyone can view. For example, you might have boards like “Pinterest Tips,” “Craft Ideas,” or “Product Collections.”

Step 2: Ensure Your Board is Public

Make sure the board you want to share is set to public. This is importnt as others need to be able to view it.

Step 3: Click the Share Icon

Next, click on the share icon located at the top right corner of your screen. This icon looks like an arrow pointing upwards. This will bring up the new board-sharing options.

Step 4: Autogenerate the Video

Pinterest will automatically generate a video from your board. This video will compile all your pins into a visually appealing format without you needing to create it yourself.

Step 5: Choose How to Share

You have two options:

  1. Add to Story: Share it directly to your Instagram story.
  2. Download the Video: Save the video to your camera roll and share it on other platforms such as TikTok, YouTube, or LinkedIn.

Step 6: Edit Your Video

If you want to personalise your video, tap on the edit pencil icon. This allows you to select different templates or replace pins to better match your style. You can choose from multiple templates, including static images or different video pins.

Step 7: Replace Pins

You can replace the pins used in the video by clicking on “replace pins.” Select up to 18 of your best-performing pins for optimal engagement. Prioritise the pins that have the most clicks and saves.

Step 8: Finalise and Share

Once you’re happy with the video, click “Done.” You can then download it to your camera roll or add it directly to your Instagram story.

Step 9: Adding a Call to Action on Instagram

When adding the video to your Instagram story, make sure to add a call to action. Use the sticker feature to include a clickable link to your Pinterest board. Encourage viewers to click by adding engaging text like “See More Products” or “Explore Our Board.”

Conclusion

Pinterest’s Board Sharing feature is a game-changer for social media marketing. By following these simple steps, you can easily create and share engaging videos of your boards, helping you to reach a broader audience and promote your content more effectively.


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Pinterest’s new board-sharing feature transforms how we share boards on social media. Learn to create videos of your boards for Instagram, YouTube, and more!

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