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How to Keep your Employees Engaged with Your Brand
If you have been running your business for a while, and just about to expand, you will need to recruit employees who will help you deliver more value to your customers. Selection is important, but – as a business owner – you will also have to make sure that your workers are engaged with your brand and committed to your goals. Below you’ll find a few tips on how to keep workers happy and content.
Listen to Them
It is important to adopt a democratic leadership approach and listen to your staff. Whether you are designing the workplace facilities or introducing a new software or solution, you will have to make sure that they are involved in the decision. Have an open door policy and a suggestion box outside of your office, so your staff can communicate their needs and preferences with you. This way, you can align their personal aspirations with your business goals.
Add Custom Perks
Instead of simply introducing bonuses and benefits, you will have to give your workers a couple of options to choose from. Whether you give them a bonus based on attendance, customer feedback, or hitting the targets, you will need to make sure that it is valuable. People with kids will appreciate theme park tickets, but those who are single would rather get shopping vouchers.
Communicate Your Values
To keep your employees engaged with your brand, you need to create a mission, vision, and values statement and clearly communicate it. Whether you are using an internal email system, meetings, or one-on-one communication, you will need to ensure that your employees and your business are on the same page when it comes to delivering service, serving customers, and communicating with each other. You might also want to create a behaviour policy to make sure that you are strengthening the culture of your business.
Training and Development
The main reason why most people leave their job is that they don’t feel like they have a chance to get a promotion or develop their skills. You will be able to assess individual employees’ training needs and go beyond the compulsory obligations such as health and safety and Forklift Training. Talk to your employees about their career and personal development goals. Making sure that your business is registered with HMRC and every employee has a tax code is important, but you also have to help them make the most out of their skills to encourage them to stay.
The atmosphere of your workplace has an influence on employee satisfaction. Make sure that everyone adheres to the communication norms you have set, and people work together well. There are several great team building tools, exercises, and programs you can take advantage of to improve employee productivity through better collaboration.
If you want your workers to be as passionate about your brand as you, it is important that you listen to their, address their needs, and help them improve their knowledge, skills, and communication methods.