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Pinterest is a great platform for discovering new ideas, whether it’s recipes, home decor, travel inspiration, or business tips. But if you’re using Pinterest regularly, you might wonder whether you should stick with a personal account or switch to a business one.

Both options have their uses, but a business account might be the better choice if you’re running a blog, selling products, or promoting services. Let’s go over the key differences so you can decide which one suits you best.

What is a Personal Pinterest Account?

A personal Pinterest account is designed for individual users who want to save and organise ideas for their own use. With a personal account, you can:

  • Create boards and pin content you like
  • Follow other users and engage with their content
  • Keep boards private if you don’t want others to see them
  • Use Pinterest purely for enjoyment without worrying about analytics

A personal account is ideal if you just want to browse, save ideas, and share inspiration with friends and family.

What is a Pinterest Business Account?

A Pinterest business account is meant for people using the platform for professional purposes. Whether you’re a blogger, an online seller, or a content creator, a business account gives you access to extra tools that help you grow your presence. With a business account, you can:

  • Access Pinterest Analytics to track how your pins are performing
  • Use Pinterest Ads to promote your pins to a wider audience
  • Claim your website so that pins from your site are linked to you
  • Enable Rich Pins, which automatically pull in extra details like prices and descriptions from your website
  • Add a business name instead of a personal name
  • Get access to new features that Pinterest rolls out for businesses

A business account is free to set up, and it gives you insights that can help you make better marketing decisions.

Wondering if you need a Pinterest business account? Learn the key differences between personal and business accounts to choose the right one for you.

Key Differences Between Business and Personal Accounts

Feature Personal Account Business Account
Analytics No Yes
Advertising No Yes
Rich Pins No Yes
Claim Website No Yes
Business Name No Yes

Which One Should You Choose?

If you’re using Pinterest casually to save ideas for yourself, a personal account is all you need. However, if you’re looking to grow an audience, drive traffic to your blog or shop, or promote a business, a business account is the better choice.

The good news is that you don’t have to start from scratch because Pinterest allows you to convert a personal account into a business account without losing your existing pins and boards. Simply go to your account settings and switch to a business account.

Final Thoughts

A Pinterest business account is worth considering if you want access to more features and insights. It’s free, easy to set up, and gives you useful tools to grow your online presence. If you’re serious about using Pinterest for marketing, it makes sense to make the switch.

Whichever account you choose, the key to success on Pinterest is consistent pinning, creating eye-catching visuals, and sharing valuable content.


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