An email sequence is a series of messages
you send your subscribers on the same topic. Sometimes, this sequence will be
about introducing yourself to your subscribers with a story that you tell
through several emails. Other times, you might create a sequence when you’re
launching a new product or when you’re promoting one as an affiliate. If you
aren’t using sequences in your emails yet, here are a few reasons to consider
Are Great for Consistency
For many bloggers and
But an email sequence helps you to develop
regular content you can send your list. When you message your people
consistently, they’re more likely to remember who you are and take the time to
read your words.
Keep Your People Engaged
An email sequence is terrific for keeping
you in your readers’ minds. But it goes beyond just reading your messages. Your
subscribers are more likely to engage with you when they see your name in their
inbox consistently. That’s because you’re building a relationship with your
When they hear from you and enjoy your content, your subscribers will start engaging with it. This means they won’t just glance at your email. They’ll take the time to click on your links, read your blog posts, and even reply to your emails.
Give You Multiple Opportunities
If you’re hoping to sell products to your
email list, you need to tell your subscribers about them! It doesn’t matter if
it’s your own product or someone else’s. Most customers need to see a product
multiple times before they make a purchase. If you’re just sending one message,
you probably aren’t going to earn a lot.
This is where a sequence can be very
effective. Instead of only seeing the product once, your subscribers will have
the chance to see your link several times. That drastically improves your odds
of making sales. Of course, this doesn’t mean that you have to be spammy about
the way you sell products. You can simply build valuable content around your
links and watch to see how your list responds.
Some marketers will tell you that having thousands of names on your list is the most important part of email marketing*. But that’s rubbish! Having an engaged list—even if it’s just a few hundred people—is more important than building an ice-cold list of subscribers that barely glance at your messages. That’s why the email sequence is so powerful. It pulls your readers in, builds your relationship, and makes you look like a rockstar in their eyes!
Try the I Dare You To Email* Challenge!