What makes a great promotional product? For a start, they should be attractive, affordable and most importantly – useful. At events and trade shows, visitors will be given multiple freebies throughout the day, making it important for your products to stand out.
Need some ideas for some great freebies that will spread the message about your business? Take a look at the following suggestions for useful and affordable promotional products your clients will love.
Water bottles
Single-use plastics have been a huge talking point, as people start to face the reality of what waste is doing to our environment.
By offering reusable water bottles with your logo on them as a promotional product, you’re helping your clients and customers to make positive changes to help the environment. Giving them useful freebies like a water bottle can help people to change their ways, with your name in their hands as they do it.
Tote bags
Tote bags are an easy win at events and trade shows. Not only are they useful during the event itself, but they’ll continue to be used long after the recipient goes home.
Try customisable customisable tote bags that come in different fabric options to help you make an impact and provide something useful to your customers. Retailers can also benefit from providing reusable tote bags instead of plastic bags by encouraging people to make a purchase, as well as potentially come back for more.
Promotional USB drives
USB drives are nothing new in the world of promotional items, but they continue to be a winner with customers and clients. As the world moves more and more towards a paperless way of working, USB drives are particularly useful – and it’s always good to have a few lying around your desk.
USB drives are becoming a much more affordable promotional product, making them a great choice for companies with small budgets.
Promotional Umbrellas
Promotional umbrellas are a product which will always be needed, particularly in the UK where we’re not always blessed with blue skies. Umbrellas make fantastic promotional products, as there’s no doubt they’ll be needed at some point.
A great way to start a conversation with a prospective customer is to ask about the weather, which can then lead you to hand them one of your promotional umbrellas.
Choosing products that get you talking is important, and can help make the link-building process much simpler.
Promotional Pens and Pencils
Promotional pens and pencils are cost-effective options for building brand awareness. Every time the recipient uses the pen or pencil, they are reminded of your company. This constant exposure can help increase brand awareness and recall. They’re also useful gifts to send as part of a mail campaign.
Attract More Customers
If you’re looking at ways you can attract more customers or clients, then promotional items can be a winner. From being a conversation starter to helping your brand become more visible – there are many benefits to offering a freebie or two.
Choose your promotional items carefully to ensure the biggest impact and ensure a positive return on investment for your business.
