It’s more than possible to make money online, but it’s not easy. Because of the intense competition, you need to ensure you’re getting everything right; or, at the very least, not making some fundamental mistakes on your website. Your site is going to be the backbone of your success. If it’s not up to speed, then there’s not going to be much of a foundation upon which your business can grow. Below, we take a look at some of the common website mistakes that website owners make. Take a read, and make sure you’re not making any!
Bad Grammar and Low-Quality Photos
We’re a judgemental lot, us internet users. We tend to make a snap judgement about a website within seconds of landing on the home page, and if we don’t like what we see, then we’ll be out of there, and we won’t be coming back.
While site owners spend a lot of time ensuring the layout and content are solid, they can often overlook arguably the most important aspect of website professionalism: the photographs. If you’re using low-quality snaps for your site, switch them out for professional shots, or use a software like Canva Pro and use the high-quality stock images provided.
If you need mockup images for your products, there is a fantastic selection on Creative Fabrica.
Similarly, there’s also the matter of poor grammar and spelling mistakes. One or two are fine because nobody is perfect; errors on every other line are a different matter.
Hiding in the Shadows
It’s all well and good having a site that looks and works perfectly. But what good is it if no one knows that you’re there? There’s only so much business you can do if your website only receives a small number of visitors. So make sure you’re doing everything that’s needed to get ranked highly by the search engines (or, really, just Google).
If you don’t know what to do – or don’t have the time – then work with a seo agency, that will ensure your website means all of the best practices for high rankings.
Same Old Content
It’s not enough just to have excellent pieces of content on your site. You need to continually be updating your content so that things are kept fresh. If all of your content was written years ago, it’s time for something new!
If you’ve mostly got evergreen content on your site, then look at repacking that content into other mediums, such as videos, infographics, ebooks, and more. It’ll give the content a new lease of life.
Annoying Your Visitors
Your visitors don’t need to visit your site. There are many other options. As such, do your best not to annoy them, as tempting as it may sometimes be.
Too many pop-ups, autoplay videos, or any sound that plays unprompted will all turn them off before they’ve had a chance to see what you’re all about.
Too Much Going On
Finally, remember to keep things simple. A busy website might allow you to have a lot of content, but it’s likely to be too confusing for your average web visitor. Stick to your core subjects, rather than trying to do a little bit of everything.