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If you are running your online business, chances are that you have heard a lot of noise about search engine optimization, or SEO. There are different free guides out there, and plenty of companies are offering search engine optimization as a part of their marketing packages, However, some of the info and tools are outdated, and will get you limited or no results. Below you will find a few tips on how to improve your search engine rankings by focusing on the often neglected areas.
Whenever you are posting an image on your site, your social media, and your blog, you will need to add a description and a tag, so you can grab the attention of your potential visitors, as well as search engine spiders. You might also want to name the files using your keywords, and if you are using Pinterest or Instagram, you must use the right phrases to get the attention your marketing deserves. Make sure the Alt Text is filled in when adding images as this text will show when sharing to sites such as Pinterest.
If you have set up a professional profile on large directories or other sites, you will have to pay attention to the SEO settings. Use the industry’s keywords and determine your unique selling proposition. Ask yourself what your potential clients are looking for, so you can make the most out of your featured content and improve your conversion rates on these sites, instead of being at the bottom of the list.
Social Media Pages
You might think that it is hard to stand out on social media as a business owner, as there are millions of people doing the same thing as you. The truth is that you will be able to piggyback on the popularity of other posts and improve your business visibility if you are using the words that people react to. Your first goal might not be to make people buy but to engage with your brand through social media, and this is why you need an attention-grabbing headline with the right keywords.
Whenever you are commenting on social media posts, or blogs, you will need to create a signature that grabs the attention and has the right search phrases in. We often forget about optimizing our comments and posts on other sites, but this is important, especially if you are creating an anchor text for your site address.
Your Emails and Ads
It is crucial that you craft your emails with search engine optimization and user experience in mind. You can find further guidance on setting up your ads and search engine campaigns at Mass Appeal so you can identify the strengths and weaknesses of your email content, your social media ads, and your website pages or posts. If you distribute your emails on social media, you will need to make the most out of the SEO tools built into your platform.
There are several areas we automatically optimize for search engines on our sites. Others, we simply forget about. If you would like to improve your free search traffic, it might be time to start paying attention to the above areas.