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SEO seems to have taken the business world by storm! You hear the term flung about time and time again amongst professionals, and seeing as it’s a hot topic of conversation, it’s something that you should probably keep an eye on and engage with in order to keep up to scratch with your competition. So, what actually is SEO and how can it benefit your small business? Read on to find out!
What Actually is SEO?
Let’s start with the basics. SEO stands for “search engine optimisation” and is a business practice which focuses on getting as many search engine users to make their way to your website as possible. You might have the best products on the market and the highest quality website design, but if nobody actually reaches your page, what use is it? Every small business requires as much traffic as possible to pass through their web page in order to boost brand exposure and process as many sales as possible and SEO is a great way to ensure this!
What is the Relevance of Search Engines?
Now, why are search engines so important to this process of directing traffic to your website? Well, a good way to visualise the process is to take a look at your own behaviour when online shopping. If you’re looking for a certain product online, what do you do? You input keywords or phrases into a search engine! When you browse the results, consumers you’re likely to click one of the links in the first page of results. So, thinking from a business perspective, you really do need your website to appear as high in the results as possible to gain the most traffic on your webpage. You can do this with the help of professional and specialist *SEO Services.
Where Do “Keywords” Come Into Play?
If you’ve heard about SEO, you’ve probably also heard of *“SEO Keywords”. Keywords are the main words or phrases that web users type into search engines when looking for specific products or services. If you can incorporate these into your web design, you can start appearing higher and higher in search results! Now, this can be a little difficult to achieve, as unfortunately, most search engines will not reveal the most searched for words in any given field.
However, if you’re engaging with SEO services, you needn’t worry, as the professionals already have a good idea of what words will best benefit your company and brand. If you are going it alone and trying to optimise your site yourself, you can get a good idea of what people will search for by using your common sense as well as market research. Market research will entail engaging with your target audience or demographic directly, questioning what kind of search words they use, and highlighting common answers that arise time and time again.
As you can see, SEO should form a crucial part of any modern day business’ process. So, make sure to engage with it and make the most of its potential!