When it comes to your
sales page, you can have amazing headlines and great copy. But if you lack
pictures of your product, it’s going to be hard to convert visitors into
buyers. That’s because customers need to see your product before they can
visualize how it will improve their life or business.
But this can create a problem for digital marketers. You may even wonder how you’re expected to provide pictures of a product that’s really just a string of zeros and ones. Fortunately, there are a few good workarounds to this problem. Here’s how to create images that will help you sell your product…
Use a 3D Image Creator
One of the easiest ways
to add images to your sales page is to experiment with a 3D image creator.
These creators usually work well because the 3D nature of the image makes the
customer feel like they’re buying a “real” product instead of a digital one.
There are a variety of 3D cover creators online. A couple of options are eCover Authority and 3D Cover Creator. You can import a product image you’ve already created and add it to one of the 3D models. You can also use the software to create the entire cover, depending on how much experience you have with graphic design.
Embrace the Mockups
You’ve probably seen a mockup online even if you didn’t recognize it at the time. A mockup is an image that shows a product, app, or website in a
There are plenty of free and paid mockup creators online. MagicMockups lets you upload your own free for personal or commercial use. Smart Mockups offers a free and premium mockup tool, depending on what images you need.
Try Screenshot Tools
Another way to show off your products is to use screenshot software. This can be helpful if you have a product that has a lot of content you want to showcase. For example, if you’ve written a lengthy eBook you can use screenshot software to take a picture of all your pages and combine them into one neat image.
You can find both free and paid screenshot tools. The basic ones will take a picture of what’s on your screen and allow you to add text and highlights to your image. More advanced ones like SnagIt allow you to customize the image with arrows, callouts, blurring, and more.
You don’t have to have dozens of images on your sales page. A few high-resolution images that look great on both desktop and mobile devices will usually convince your visitors to click that buy button.