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Having an email list in a valuable tool for any business, especially one that relies on having a database of loyal customers that continue to come back again and again. Whilst it may seem scary and daunting at first, starting your own email is a great step to be taking and is one every entrepreneur should be considering as soon as they possibly can. To help you get started, I’ve put together a handy list of the things you should be considering before you get started:
Who is your audience?
The first thing you will need to do before starting an email list is working out who your ideal audience is. Whilst this may be exactly the same as your overall target audience, it’s worth sitting down and working out whether or not there are any differences. Do they look at emails on their phone? How often do they check their emails? What kind of emails do they respond to most? Working these out beforehand will give you the best possible base to build your strategy.
How will you build your list?
There are lots of different ways to build an email list and if you don’t work this out beforehand, the likelihood is you’re going to be put off by how few people are signing up to your list. Make sure you have several different methods running at once, giving you the optimal chance to gain sign-ups. Whether it’s offering a free resource, using popups on your site or running a giveaway – you need people to sign up otherwise you’ll just be shouting into an empty void. Be sure to stick to GDPR rules!
For more information on GDPR and how you can stay compliant, you can visit MobiWIPE here.
How often will you mail them?
Once you’ve started to build your list and you know who you’re sending your emails to, you need to work out how often you’re going to mail them. Whilst for some brands daily emails work, for other’s that is far too much. If you’re struggling to work this out the best thing to do is carry out A/B testing to find out your happy medium.
What content will you share?
As you will have done extensive research into your audience, you will be able to work out exactly what it is they want to receive. Whether it’s daily news, weekly tips and tricks or offers and deals – you should be able to target your emails specifically to them using tools like segmentation and surveys.
Will you use segmentation?
Segmentation allows you to split your audiences based on how they reached your list, allowing you to target them based on their specific needs. Whilst this is often an expensive route to take, it means your open rates and conversions are much higher than if you were to send blanket emails to your entire list.
Are you thinking of starting an email list for your business? What will you have to prepare in advance? Let me know in the comments section below.