This is a question that pops up all the time and everyone has a different opinion on the subject. The tips below are my views on using Pinterest and what I’ve found has worked over the years of using the platform. If things change, I’ll add the information to this post.
The Secret to Increasing Traffic on Pinterest
To increase your traffic on Pinterest the most important thing you need to do is be consistent nothing else!
Showing up daily and pinning your own content, sharing others and following people will result in traffic growth and that is the main thing you need to do.
How Many Times a Day Do I Need to Pin?
There really isn’t any need to pin hundreds of times a day. I’m afraid there’s no magic number.
I’ve bought courses and read so many blog posts with differing views on what you’re supposed to do that my head was spinning with all the conflicting advice.
Studies on various Pinterest accounts have shown that results differ, whether pinning only a couple of times per day to pinning hundreds of times (which is not the thing to do now).
Pinning too much can have a negative effect and will cause burnout, you’ll lose motivation when it becomes a chore. Nobody wants to spend their entire day on Pinterest, I certainly don’t and you’ll probably get your account banned.
I suggest pinning around least five times a day, up to a maximum of 20 times. I personally don’t think there’s any need for much more. I only post five times a day now!
The most traffic growth I have ever received with Pinterest was by simply pinning daily – consistency is key. Erratic pinning seems to have a negative effect.
When I got lazy and started missing days then my growth and monthly unique views started to decline.
If You Can’t Pin Everyday Then Schedule Them
If you’re someone who just can’t find the time to pin or really don’t want to be bothered then you need Tailwind to help.
Tailwind will assist in quickly finding pins and you can schedule them for weeks in advance. I do suggest pinning manually when you can as well because it really does make a difference.
This post compares the two Pinterest Scheduling Tools: Pinterest Native Scheduler vs Tailwind
My Suggestions to Help Grow Your Pinterest Account & Traffic
- Create pins using Canva, there are plenty of free templates that can be edited easily, then get creative and start designing your own. If you haven’t the time to create pins buy some premade ones on Etsy or have *Pin templates sent to you that can be used on Canva.
- Schedule 5-10 pins per day using tailwind (if you have it)
- Manually pin a few pins per day. This can easily be done in the morning when you’re having your breakfast and in the evening before bed.
- Follow interesting pinners in your niche and follow back some of the people who are following you.
- Create fresh new pin images for your blog posts and schedule those using Tailwind or use Pinterest’s own scheduler.
- Browse through the Pinterest home feed, check your following feed and save pins from those (check the pins lead to decent content and not spam). Visit any group boards occasionally and save pins from them. (I don’t think many people bother to share pins from group boards and they are starting to become less effective).
- Join only quality group boards in your niche with very few contributors. I’ve found group boards haven’t helped with growth so I decided to leave most of mine and look at what happened below!
- Create board covers and link back to categories on your blog.
- If you use Tailwind make use of the board lists and use interval scheduling.
Are Group Boards Dead?
I did a bit of research into group boards and read a couple of blog posts about group boards not being beneficial anymore so I left all the group boards I was in and look what happened below, my impressions shot up after doing this! See the sudden spike? Make of that what you will…
Pinterest likes you to interact on their site. People who manually pin as well as using Tailwind seem to have more growth than using Tailwind on its own.