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Simple Ways to Boost Your Website Ranking
When you’ve put in a lot of hard work and money into your business, it would be a shame to see it buried underneath all of your competitors. I’m talking about the search engine, of course, and ensuring your presence there is certainly not as easy as it seems.
You offer services or products that people in your area may be interested in – but so does a lot of other companies.
If they happen to put more work into their search engine ranking than you are, they’re going to steal your customers away from you.
This, in turn, will, of course, end up costing you quite a lot of money instead of making sure that you’re moving forward.
Leave your competitors behind in the dust by having a look at these simple steps below. It won’t be done overnight, though, but at least you’ll be off to a great start.
First: Market it through all channels
If your competitors are ranking a bit higher than you even though you’ve done everything in your power to make your website as user-friendly and accurate as possible, they’re probably working on it through other channels as well.
The more people you have who links to your website, the easier it’s going to be to improve your ranking on the search engine.
While you should, of course, do this by crafting your own blog articles and videos to post via social media, you can also team up with other bloggers and influencers.
They may be willing to put in a good word for your business if they get something in return; get in touch with some good SEO services to let them take care of this for you, by the way, as SEO is not always the easiest task.
Next: Make sure it’s compatible with all devices
Sneak a peek at your competitor’s website through your phone, and see if they’ve upgraded it to work on mobile devices as well as laptops. If they’re ranking above you on the search engine, they’ve probably taken care of this long ago – and you should absolutely make sure that your website is readable on all devices as well.
If you haven’t taken care of this yet, it’s no wonder you’re struggling with the ranking. Luckily, it’s a really easy fix, though, and you can simply get in touch with a web designer to manage this for you.
Keep it user-friendly
Last but certainly not least, you’d want your website to be very easy to navigate. The more traffic you have who bounces in and then back out from your website within half a minute, the lower you’re going to rank on the search engine.
It want to offer websites that the users find helpful, of course, so make sure that your potential customers are able to find what they’re looking for immediately. If you’re able to do all of this, you can simply lean back and focus on working those social media channels while you wait for your ranking to improve.