Keyword research is an important part of any online business, and Etsy is no exception. It helps you understand what potential customers are searching for, allowing you to optimise your product listings accordingly. Here’s a step-by-step guide on keyword research on Etsy using the search bar.
Step 1: Brainstorm Initial Keywords
Start by brainstorming a list of keywords related to your products. Think about what words or phrases a potential customer might use when searching for your product.
Step 2: Use the Etsy Search Bar
Type your initial keyword(s) into the Etsy search bar. As you type, Etsy will provide a dropdown list of suggested search terms. These are popular searches related to what you’re typing, and they can be a goldmine for keyword research.
Step 3: The Alphabet Keyword Research Method
Try adding a letter after your keywords. This is the Alphabet keyword research method. Etsy will give you long-tail keyword suggestions in the search bar based on what shoppers search for. By working your way through the alphabet, this method can help you discover even more relevant keywords. You can also do this using Google Search.
Step 4: Analyse the Suggestions
Take note of the suggested search terms. Are there any phrases you hadn’t thought of? Are there any words that are frequently appearing? These could be valuable keywords for your product listings.
Step 5: Repeat the Process
Repeat this process with different initial keywords and analyse the new suggestions. The more you do this, the more comprehensive your list of potential keywords will be.
Tip: You can also find good keywords by looking at other listings that are similar to yours to see what keywords sellers are using in their product titles!
Step 6: Test Your Keywords
Finally, test your keywords. Incorporate them into your product listings and monitor how they affect your traffic and sales. Remember, keyword research is an ongoing process. As trends and customer behaviours change, so should your keywords.
By following these steps, you can effectively use the Etsy search bar for keyword research. This will help you understand your potential customers better, optimise your product listings, and ultimately, increase your sales.
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