Redesigning your company’s website is such a huge decision when it comes to your business.
All of the planning, designing and technical work can take up a lot of your time and if done correctly, it will usually end up costing you quite a bit. Because of this, it’s important you make sure you’re making the right decision, and that it’s the right time for you to consider a redesign.
With that in mind, here’s how to know when it’s time to redesign your company website:
Your Old Site Is Really Outdated And Hasn’t Been Updated For A While
If you have a really outdated site that has been running for more than five years, it’s definitely time to consider a redesign.
In the last five years website technology has advanced, meaning anything that was created before then will be considered very poorly designed. Not only will that put off customers that come to your site, but it will make your business look as though it isn’t safe or trustworthy.
You Have Complaints About How Hard Your Site Is To Use
If you have received complaints from visitors to your site, a redesign should be inevitable. If your customers are saying they’re finding your site hard to use and difficult to understand, try finding out what it is they’re having issues with and ensure you rectify them in your redesign. It may be hard work, but at least you’ll know you’re giving your customers what they need in order to complete their purchases.
You Have Seen A New Design You Like
This shouldn’t be the only reason you upgrade your website design, but if you’ve seen a new design and layout you think would work really well for your business then you should definitely consider a bit of change. You should aim to change your website every 4-5 years, so bear that in mind when considering a new layout.
The Marketing Agency You’re Working With Has Suggested You Update Your Site
If you’re working with an advertising agency or web design agency, they’ll be able to let you know when the right time to redesign your company site is. As they will have had lots of experience in the sector, you should definitely take their advice on board and consider it.
You’ve Undergone A Brand Redesign
If you have redesigned your brand, it only makes sense you redesign your website with it. Being consistent within your business is important, and people will start to notice that things don’t look right quicker than you’d expect.
You Have Restructured Your Business
If you have restructured the way in which your business works and the services you offer, it may be time to think about whether or not your website reflects these. Whilst you may not have to redesign your whole site, it’s definitely worth considering if you need to change the page structure to match your new services.
Do you think it’s time you redesigned your website? Let me know what your plans are in the comment section below.