Using video can go a long way to increase engagement on your website. Video can grab the attention of your visitors and allow them to explore your website even more.
The longer you can keep people on your website the more Google thinks your website has quality content. It will then go ahead and increase your search engine rankings.
Video is one of the most effective ways to keep people on your page and reduce your bounce rate. Here is a look at some ways in which you can use video on your website.
Use a Video on Your Homepage
A homepage background video is a great way to immediately grab the attention of your audience. You can introduce them to your services with your video. To make your video look professional you can hire someone who does corporate video production to do it for you.
If you are in a competitive niche having a background video on your website that showcases what you have to offer can immediately let a visitor know if you have what they are looking for. This will keep them on the page for longer if you do have something that interests them.
Add Video Testimonials
You probably already know the power of written testimonials. When people read about all the benefits that they can get from using your products and services, especially from others who have already used them, they are more inclined to make a purchase.
However, if you want to step up your game and make your testimonials stand out, using video testimonials on your website is the way to go.
When you write a blog post, it is a good idea to summarize what is in the blog post in a video. You never know how your visitors will prefer to consume content. Many of them would prefer to watch a video rather than read a long blog post.
Video content tends to be more engaging and it creates an emotional connection with your audience. You should make it a point to practice making accompanying videos for each of your blog posts, to help bring your point across clearly and give your visitors options.
Use Video On Product Pages
One of the things you should consider doing is using video on product pages. If you’re selling a product then showing your website visitors exactly how they can use it is a great way to convert them.
Creating a video of the product in use gives people an image in their minds and this may be all that is needed to get them to press the purchase button.
Make Your Website Stand Out
If you’re looking to have your website stand out then video is one of the best ways to do it. Adding high-quality video to your website will capture the attention of your visitors immediately.
It will also help you to get visitors to stay on your website longer and convert them if you use videos on product pages. With all the benefits that can be derived from using video, it should always be at the forefront of your mind whenever you are creating content.
Looking for an e-commerce platform? Try EKM, you can get a 28-day trial today and start setting up your online shop straight away! Or, try Ionos and earn up to £150 back on your purchase.