No matter what your small business specialises in, you need to direct as much traffic to your website as possible. This will help to boost your brand exposure, let others see what you have to offer, and will ensure that you make as much profit as possible. So, here are a few ways to ensure that you encourage as many people as possible to make their way to your site!
SEO
You’ve probably heard the term “SEO” a lot. There’s a good reason why so many people are talking about it. SEO, otherwise known as “search engine optimisation” is a business practice which revolves around getting as many search engine users to visit your webpage as possible.
So, how does this practice actually work? Well, when consumers want a certain item or are trying to find your brand, they are unlikely to know URLs in their head to take them straight to web pages that will meet their needs. Instead, they make use of search engines and generally limit their search to results that appear on the first page.
When’s the last time you ever went beyond a search engine’s first or second page when looking for anything? Probably a very long time ago, if ever.
You really do need your website to feature as highly as possible to guarantee hits. You can achieve this by making use of a professional and experienced Agency or you can do the work yourself.
If you’re using WordPress, I recommend installing the All In One SEO plugin.
Now, each and every search engine will be different, and each uses its own means of ordering its results. So, which is the best search engine to focus on?
While there are various search engines out there, generally speaking, Google tends to be the most effective and is consequently the option that will bring you the best results, so should be the search engine that you focus your main efforts on. This is because it is the most popular search engine, and billions of people make use of it, so you want to appear as high in the Google search results as possible in order to get the greatest exposure, make the most sales and generate the most profit. However, if you prefer other search engines such as Bing or Yahoo, don’t worry, you can focus on them too.
Maximising Accessibility
Long gone are the days when people only accessed the internet through their desktop computers and laptops. Nowadays, people make use of tablets and smartphones for a whole host of tasks, including browsing the web. By ensuring people can access your site through them, you are maximising the amount of traffic that can pass through your site.
So, it’s time to start making sure that your website is accommodating for a whole host of devices. Work hand in hand with a competent web developer who will go beyond simply ensuring that your site can be accessed by these alternative devices. They should also ensure that things look as visually appealing as possible and that navigation of different pages is as smooth and effective on a smartphone or tablet as it would be when accessed through a laptop or desktop computer.
Use Social Media
Social media platforms like Twitter, Facebook and LinkedIn can help increase traffic to your website. You can share your content on these platforms and engage with your audience to drive more traffic. Pinterest is another good option.
Collaborate With Other Websites
Collaborating with other websites in your niche can help you get more exposure and drive more traffic to your site. You can guest post on other blogs, participate in online forums, or collaborate on projects with other websites.
Use Email Marketing
Email marketing is a great way to drive traffic to your website and build relationships with your audience. You can send newsletters, promotional emails, and other types of emails to keep your audience engaged and interested in your content. Mailerlite is free to use up to 1000 subscribers.
Run Paid Advertising Campaigns
If you have the funds, paid advertising campaigns like Google Ads and social ads like Facebook Ads can help you drive targeted traffic to your website. You can create ads that target specific keywords or demographics to reach your ideal audience.
Analyze and Optimize Your Website
Analyzing your website’s performance using tools like Google Analytics can help you identify areas where you can improve. You can optimize your website’s design, content, and user experience to improve its performance and drive more traffic.
