Directing as Much Traffic to Your Website as Possible
No matter what your small business specialises in, you need to direct as much traffic to your webpage as possible. This will help to boost your brand exposure, let others see what you have to offer, and will ensure that you turn over as much profit as possible. So, here are a couple of ways to ensure that you encourage as many people as possible to make their way to your site!
SEO
You’ve probably heard the term “SEO” thrown about a lot lately. There’s a good reason why so many people are talking about it. SEO, otherwise known as “search engine optimisation” is a business practice which revolves around getting as many search engine users to visit your webpage as possible.
So, how does this practice actually work? Well, when consumers want a certain item or are trying to find your brand, they are unlikely to know URLs in their head to take them straight to web pages that will meet their needs. Instead, they make use of search engines and generally limit their search to results that appear on the first page. When’s the last time you ever went beyond a search engine’s first or second page when looking for anything? Probably a very long time ago, if ever.
You really do need your website to feature as highly as possible to guarantee hits. The best way to achieve this is to make use of a professional and experienced Agency. Now, each and every search engine will be different, and each uses its own means of ordering their results. So, which search engine should you encourage your SEO agency to focus their efforts on? While there are various search engines out there, generally speaking, Google tends to be the most effective and is consequently the option that will bring you the best results, so should be the search engine that you focus your main efforts on. This is because it is the most popular search engine. 1.7 billion people make use of it, so you want to appear as high in the Google search results as possible in order to get the greatest exposure, make the most sales and generate the most profit. However, if you prefer other search engines such as Bing or Yahoo, don’t worry, you can focus on them too.
Maximising Accessibility
Long gone are the days when people only accessed the internet through their desktop computers and laptops. Nowadays, people make use of tablets and smartphones for a whole host of tasks, including browsing the web. Over 2.1 billion people in the world have smartphones, and by ensuring people can access your site through them, you are maximising the amount of traffic that can pass through your site.
So, it’s time to start making sure that your website is accommodating for a whole host of devices. Work hand in hand with a competent web developer who will go beyond simply ensuring that your site can be accessed by these alternative devices. They should also ensure that things look as visually appealing as possible and that navigation different pages are as smooth and effective on smartphone or tablet as it would be when accessed through a laptop or desktop computer.
These are just two ways to ensure you get plenty of traffic on your page, but they are perhaps the most effective methods out there. So, give them a try!
