When you first start out as a copywriter, you’re often so excited to just get paid for a project that you’re willing to work with any client, and although it’s not always the worst thing if this is your first time working as a copywriter since you can gain a broad range of experience and skills that will help you narrow down on a more niche focus, it’s also important that you don’t stick to doing this for too long because you can get too comfortable and end up just being seen as another generalist.
The problem with being a generalist – especially in copywriting, is that you will eventually find it more difficult to get good clients who actually value what you do, and you’ll also find that the clients who do hire you are the ones only looking for a
It’s understandable that choosing a niche can feel scary and overwhelming, and like you’re limiting yourself in some way, but this is actually not the case at all, and in fact, you’re making yourself more appealing to the right clients by positioning yourself as an exclusive expert instead of just another copywriter who can write anything and everything.
Whilst there’s nothing really wrong with being a generalist – and there’s room in the market for both, the problem becomes that as much as you want to help people with everything, the good clients know that you can’t do everything and do everything well.
So, in this post, we’re going to share with you some tips on how to get started choosing your niche as a copywriter.
Make a list of your passions:
The whole point of having your own business is, not only doing something where you can make a difference to someone, but doing something that you’re truly passionate about. The whole idea behind this list is not to work in every area you’re passionate about, but simply to get the ideas flowing and find something that does jump out at you where you could potentially find your niche. For example, maybe you love golf and would love to write for golfing resorts and publications.
Make a list of your skills and talents:
On the other hand, you may have a skill set that could lend itself well to the medical industry and you could write copy on things like medical air or other medical equipment.
Make a list of companies you’d like to work for:
Now that you have these two lists, you’re going to write down a list of the kinds of clients you’d like to have and the companies you’d like to work for. This list can be as long as you like, though it should have a minimum of 10-20 companies who you’re then going to pitch your services to.
This is a collaborative post.